A recent mobile banner ad from Target enabled viewers to move through a selection of different products and tap a button to make a purchase in an attempt to bring excitement to a format that faces ...

Shock. Panic. Fear. We love to feel adrenaline, especially in the games we play. Popular in horror, fantasy, first-person shooter, stealth and RPG mobile game genres alike, the world loves zombies.

The standard online display banner ad finally can breathe a sigh of relief. It now has another ad unit that is even lower on the totem pole of ad industry respect -- a mobile banner. In addition to ...