Comcast Advertising on Wednesday launched Outcomes+, a new targeting and attribution solution for traditional and streaming ...

Comcast Advertising is launching Outcomes+, a targeting and attribution solution for traditional and streaming television ...

Today at the IAB NewFronts, Comcast Advertising, the advertising division of Comcast, announced Comcast Advertising's ...

In Partnership with DISQO, Comcast Advertising’s Attribution Initiative Makes Trusted Deterministic Measurement a Standard ...

Comcast Advertising announced the launch of Outcomes+, a new targeting and attribution solution spanning traditional ... Read ...

Comcast Advertising and Adara Launch One of the First Attribution and Measurement Solutions for the Travel & Tourism Industry Based on First-Party Deterministic Data at Scale The offering directly ...

Comcast Advertising has announced the release of Outcomes+, a new targeting and attribution tool for advertisers using its ...

NEW YORK—Comcast Advertising and Adara have announced that they are working together to offer better measurement of the impact of travel and tourism ads on TV and streaming. The new solution connects ...

New programmatic linear solution, available with FreeWheel’s Buyer Cloud, gives advertisers the opportunity to buy and optimize premium traditional TV inventory alongside their digital media spend.

The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove ROAS. A local tourism bureau saw nearly $23 million in hotel revenue and a nearly 13x ...

Today Comcast Advertising, the advertising division of Comcast, and Adara, a RateGain company, announced a first of its kind partnership bringing deterministic-based measurement for TV and streaming ...