Loyalty programs are built around the idea that customers keep coming back. Elizabeth Donovan thinks brands have the ...

From frequent flyer miles to QR codes, modern customer loyalty programs rely on sophisticated data sets and technology to create personalized experiences and improve customer engagement and retention.

Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...

Loyalty programs have long been defined by what they give customers; points, rewards, redemptions. Victoria Dravneek thinks that framing is giving way to something broader and more demanding. “Loyalty ...

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

Here's a look at 15 popular retailer rewards programs that you may want to consider joining, with details on the benefits and perks they offer members. Programs are free to join unless noted: Programs ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Customers aren't the only ones who love loyalty programs -- marketers love them, too. Loyalty programs drive customer retention, which can help organizations generate revenue, increase referrals and ...

For some customers, loyalty programs provide clear financial benefits through discounts or points. But emotional benefits – ...