Lego sets are getting an interactive boost with the introduction of Smart Bricks, but the new gadgets come with some ...

LEGO Smart Play with Electronic Smart Bricks and Minifigures! Star Wars Throne Room Duel and A-Wing, and Mos Eisley Cantina ...

How does Smart Play work? What are the new sets like? And is adding tech to Lego even a good idea?

Small speakers hum as two "Star Wars"-themed Lego lightsabers clash. Lights beam from the top of a Lego-built airplane. A roaring engine sound kicks in as multiple vehicles race across the floor. It's ...

Or perhaps you saw Mashable's own CES coverage of the unveiling, when Lego made its first appearance at the world's biggest technology convention to officially announce Smart Play and Smart Bricks.

LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play. The company introduced the ...

Lego has launched the brand’s biggest strategic bet in decades as it doubles down on physical play with an interactive evolution of the humble brick.

I find your lack of faith disturbing.

What started as a routine Target run turned into a galactic adventure for families in northeast Atlanta. On Sunday, the LEGO Group teamed up with Target to debut its new LEGO Star Wars SMART Play ...

Add Yahoo as a preferred source to see more of our stories on Google. At the 2026 Toy Fair in New York, the LEGO Group unveiled LEGO SMART Play™, a new interactive technology that brings builds to ...

A new generation of “kidults” and full-time professional traders flocked to Sheffield on Sunday, proving that the plastic ...