There’s no quicker way to broadcast what your company’s about than with a logo. Think of the Starbucks’s iconic green mermaid or Apple’s partially eaten fruit. They channel certain qualities to ...

The anchor has become synonymous with Hope and has roots in the College’s legacy. The metaphor originated from an observation the Rev. Van Raalte made regarding the Pioneer School: “This is my anchor ...

Fans are convinced that this wild Super Bowl logo color conspiracy theory is real. What makes the theory extra strange, though? This conspiracy has come true two years in a row already. According to ...

COLUMBIA, Mo. – Many studies have shown that a company's logo is one of the most important aspects of marketing and advertising a brand, or features that distinctly identifies a company's product or ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the ...